标 签:
第1 章 从小作坊到大工厂:分工1.0 和分工2.0 ············································· 1
1.1 分工1.0:“简单而全面”的家庭小作坊 ··············································· 1
1.1.1 “男耕女织”的分工体系 ··························································· 2
1.1.2 家庭分工向社会分工缓慢演化 ··················································· 4
1.2 分工2.0:“单一专业化”的工厂螺丝钉 ·············································· 5
1.2.1 “羊吃人”带来的身份变迁 ······················································· 5
1.2.2 异化与单向度的劳动者 ······························································· 8
第2 章 新经济时代的分工3.0 革命 ································································· 13
2.1 从分工1.0 到分工3.0:分工的演变逻辑 ············································ 13
2.1.1 分工3.0:人与人的商业连接是如何建立的 ···························· 13
2.1.2 分工模式演进的驱动因素 ························································· 16
2.1.3 一张图看懂分工1.0、分工2.0 和分工3.0 ······························· 21
2.2 分工3.0 的模式 ····················································································· 23
2.2.1 分工媒介的演进 ········································································ 23
2.2.2 分工模式的演进 ·········································································· 25
2.3 分工3.0 带来四大社会新生价值 ························································· 31
2.3.1 分工革命是一次范式转移 ························································· 31
2.3.2 分工2.0 范式:金字塔和中心化 ·············································· 32
2.3.3 分工3.0 范式:新分工、新身份、新观念、新关系 ··············· 35
..分工3.0
·X·
第3 章 人人都是金融家 ···················································································· 41
3.1 从“富人游戏”到“平民玩法” ························································ 43
3.1.1 金融:与风险相伴的富人游戏 ················································· 43
3.1.2 互联网金融缘何能撕开一道口子 ············································· 47
3.2 新工种:“小白”式的理财高手 ·························································· 58
3.2.1 从客户思维到用户思维 ····························································· 58
3.2.2 从互联网第三方支付开始 ························································· 60
3.2.3 草根理财大显身手 ···································································· 61
3.3 新工种:快乐的投资家 ········································································ 65
3.3.1 古代的众筹玩家 ········································································ 65
3.3.2 金融界的超级大乐透 ································································ 69
3.4 新工种:非典型借贷人 ········································································ 74
3.4.1 人人都为“借钱”烦恼 ····························································· 74
3.4.2 “快乐借钱”已经到来 ····························································· 76
第4 章 知识服务的个体户 ················································································ 79
4.1 知识经济与认识“小时代” ································································ 79
4.1.1 电子书与“古登堡计划” ························································· 79
4.1.2 两种认知模式:跟团游和自助游 ············································· 81
4.1.3 知识经济和知识分工 ································································ 84
4.2 新工种:做一个热心的知识分享者 ····················································· 85
4.2.1 知识分享可以成为一个新工种 ················································· 85
4.2.2 做分享的难题:收费还是免费 ················································· 93
4.3 新工种:为人指路的行家里手 ···························································· 97
4.3.1 每天一堂“微课” ···································································· 97
4.3.2 约见心目中的“大牛” ··························································· 103
4.4 新工种:科研众包下的研究者 ·························································· 106
4.4.1 集结全球“最强大脑”的新科研 ··········································· 106
4.4.2 让最聪明的人为自己打工 ······················································· 112
第5 章 平台协作中的个体 ·············································································· 117
5.1 生产3.0 模式的黎明 ··········································································· 117
5.1.1 流水线与全球化带来的生产2.0 时代 ···································· 118
目 录..
·XI·
5.1.2 从产业链到协同网——生产分工3.0 的诞生 ························· 122
5.2 新工种:人人都是设计师 ·································································· 125
5.2.1 “魔幻工厂”圆小白们的裁缝梦 ··········································· 125
5.2.2 大众“参与感”点燃新型制造范式 ······································· 130
5.3 新工种:一台电脑成就一位超级制作者 ··········································· 132
5.3.1 有一个神奇的地方叫“字幕组” ··········································· 133
5.3.2 平台型公司上的自由办公族 ··················································· 135
5.4 新工种:大企业中的“小作坊” ······················································ 138
5.4.1 独立经营的“小微”创客 ······················································· 139
5.4.2 独立研发的企业“外脑” ······················································· 145
第6 章 传媒与营销的泛化 ·············································································· 149
6.1 从线性传播到网状转播 ······································································ 149
6.1.1 传统媒体的基本逻辑与短板 ··················································· 149
6.1.2 新型传播模式“乘势”而来 ··················································· 150
6.2 人人都是时代焦点 ·············································································· 153
6.2.1 专业知识传播者 ······································································ 154
6.2.2 迅速窜起的网红 ······································································ 160
6.3 新时代的人脉价值 ·············································································· 166
6.3.1 全民营销:人人都是推销员 ··················································· 167
6.3.2 全民开店:人人都是网络店主 ··············································· 171
第7 章 从雇佣工到自由人 ·············································································· 182
7.1 组织变迁与个体角色 ·········································································· 183
7.1.1 前互联网时代的组织模式 ······················································· 183
7.1.2 互联网时代的组织变迁与个体角色 ······································· 184
7.2 新工种:人人都是合伙人 ·································································· 186
7.2.1 让员工当上“领导” ······························································ 187
7.2.2 我们是一个团队,不是一家人 ··············································· 191
7.3 新工种:“云端”的职业人 ································································ 200
7.3.1 “云”模式带来的启示 ··························································· 200
7.3.2 “云端”的职业人 ·································································· 205
..分工3.0
·XII·
第8 章 分工3.0 会让世界变成什么样 ··························································· 217
8.1 新的职业人:斜杠青年 ······································································ 218
8.1.1 不再崇尚“专一”的职业观 ··················································· 218
8.1.2 打造成功的“专才+多平台”个体服务商 ····························· 223
8.2 新的组织态:连接一切 ······································································ 233
8.2.1 组织形态的未来之路 ······························································ 234
8.2.2 分工3.0 时代的企业走向何方 ················································ 237
8.3 新的社会范式:开放与共享 ······························································ 243
8.3.1 “专利”将走向社会共享化 ··················································· 243
8.3.2 “隐私”将能够告知于外人 ··················································· 247
8.3.3 “信用”将成为合作的基础 ··················································· 251
8.4 人,从异化到自由之路 ······································································ 255
8.4.1 工作要变得多姿多彩 ······························································ 255
8.4.2 多种职业身份于一身 ······························································ 257
页 数:276
开 本:16开
正文语种:中文