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淘宝美工店铺装修实战宝典(Photoshop+Dreamweaver)(含DVD光盘1张)


淘宝美工店铺装修实战宝典(Photoshop+Dreamweaver)(含DVD光盘1张)

作  者:方国平 编著

出 版 社:电子工业出版社

出版时间:2015年10月

定  价:79.80

I S B N :9787121271007

所属分类: 专业科技  >  计算机/网络  >  图形图像多媒体    

标  签:Photoshop  计算机/网络  图形图像 多媒体  

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TOP内容简介

《淘宝美工店铺装修实战宝典:Photoshop+Dreamweaver》由经验丰富的设计师编写,采用循序渐进的讲解方式,详细介绍了淘宝美工店铺装修的实战方法和技巧,带领读者快速掌握淘宝店铺装修的精髓。

《淘宝美工店铺装修实战宝典:Photoshop+Dreamweaver》结构清晰,讲解简洁流畅,实例丰富精美。《淘宝美工店铺装修实战宝典:Photoshop+Dreamweaver》共15章,第1~3章讲解了Photoshop的运用等重点知识,包括软件的常用技巧、图片的美化,第4章讲解了Dreamweaver的运用,制作网页的方法技巧,第5~14章讲解了淘宝店铺装修的实战方法及技巧,第15章讲解了手机店铺装修。

《淘宝美工店铺装修实战宝典:Photoshop+Dreamweaver》光盘中配备了超大容量的多媒体教学视频,以及书中的实例及相关素材,读者可以借助光盘中的内容更好、更快地学习淘宝店铺装修。

《淘宝美工店铺装修实战宝典:Photoshop+Dreamweaver》适用于淘宝、天猫、京东和当当等电商平台美工设计师学习和参考,也可以作为相关院校的电子商务、设计专业等专业培训的教材使用。

TOP作者简介

 方国平,扬州大学专业:艺术设计工作单位:江苏万和计算机培训中心江苏万和计算机培训中心Adobe课程讲师,部分高校兼职讲师,苏漫网校负责人。

TOP目录

第1 章 了解网店装修知识··········································· 1

1.1 店铺装修的基础知识···························· 1

1.1.1 为什么要装修·········································· 1

1.1.2 认识旺铺的种类····································· 3

1.1.3 如何给店铺取个好记的二级域名··········· 4

1.1.4 旺铺的四大页面····································· 4

1.2 店铺的色彩搭配··································· 6

1.2.1 色彩的基本属性····································· 6

1.2.2 色彩搭配及视觉营销····························· 8

1.3 首页风格定位······································10

1.3.1 选择模板··············································· 10

1.3.2 样式管理················································ 13

1.4 布局管理··············································13

第2 章 Photoshop 快速入门······························18

2.1 认识工作界面······································18

2.2 了解工具箱··········································20

2.3 认识图层··············································24

2.4 使用辅助工具······································27

2.5 自定义快捷键·······································29

2.6 了解Photoshop 的工作流程················31

2.7 文件格式··············································35

2.8 切片······················································35

第3 章 商品图片美化········································38

3.1 图片尺寸调整······································38

3.1.1 修改图片大小······································· 38

3.1.2 图像裁剪··············································· 40

3.2 抠图·······················································42

3.2.1 快速去背景··········································· 42

3.2.2 钢笔抠图················································ 45

3.2.3 通道抠图··············································· 49

3.3 宝贝照片优化······································54

3.3.1 快速去除商品上的斑点························ 55

3.3.2 用仿制图章工具修复划痕···················· 56

3.3.3 处理曝光不足的图像··························· 59

3.3.4 还原图片色彩······································· 60

3.3.5 提高照片清晰度··································· 63

3.4 商品图片修饰······································66

3.4.1 背景效果··············································· 67

3.4.2 产品投影的效果··································· 70

3.4.3 产品倒影的效果··································· 73

3.4.4 用Photoshop 制作Gif 动画·················· 78

3.4.5 字体与排版··········································· 80

3.4.6 促销标签的制作···································· 85

3.4.7 图像合成··············································· 88

3.5 制作水印··············································93

3.5.1 文字水印··············································· 93

3.5.2 图片水印··············································· 94

3.6 批处理··················································97

第4 章 认识Dreamweaver·········································101

4.1 认识Dreamweaver 界面····················101

4.2 站点的创建与管理····························102

4.2.1 创建站点············································· 102

4.2.2 管理站点············································· 104

4.3 Dreamweaver 的基础知识·················105

4.4 超链接················································· 111

4.4.1 文本图像超链接··································111

4.4.2 热点链接············································· 112

第5 章 店招设计············································· 114

5.1 Logo 设计与制作······························· 114

5.1.1 Logo 设计··········································· 114

5.1.2 Logo 制作··········································· 115

5.2 店招设计············································ 117

5.2.1 店招制作············································· 117

5.2.2 制作切片············································· 124

5.3 图片空间············································126

5.3.1 淘宝图片空间····································· 126

5.3.2 上传到图片空间································· 128

5.4 店招装修············································130

5.4.1 替换图片地址····································· 130

5.4.2 添加链接············································· 132

5.4.3 装修店招············································· 135

5.5 页头背景············································137

第6 章 店铺首页背景·····································140

6.1 背景设计············································140

6.2 固定背景············································144

第7 章 页尾设计·············································151

7.1 页尾设计············································151

7.1.1 页尾设计技巧····································· 151

7.1.2 页尾制作············································· 151

7.2 页尾切片制作····································155

7.3 用Dreamweaver 添加链接················157

7.4 嵌套切片制作····································162

7.5 装修页尾············································169

第8 章 旺旺导航·············································172

8.1 旺旺导航模块制作····························172

8.2 切片制作············································174

8.3 旺旺代码生成····································176

8.4 后台装修············································180

第9 章 促销海报·············································183

9.1 海报的设计方法·································183

9.1.1 构图···················································· 183

9.1.2 字体···················································· 185

9.1.3 颜色···················································· 186

9.2 制作全屏海报····································186

9.3 全屏海报轮播·····································190

第10 章 宝贝展示设计····································192

10.1 宝贝展示图设计······························192

10.2 展示模块制作··································193

10.3 切片的高级编辑······························198

10.4 展示图片装修··································200

第11 章 店铺导航···········································206

11.1 店铺导航··········································206

11.2 修改导航颜色···································209

11.3 高级导航制作··································210

11.3.1 店招制作············································ 210

11.3.2 切片制作··········································· 213

11.3.3 添加链接··········································· 214

11.3.4 制作店招背景··································· 216

第12 章 主图设计···········································218

12.1 主图设计··········································218

12.2 主图制作··········································219

12.3 主图9 秒视频制作···························221

第13 章 详情页制作········································230

13.1 详情页布局······································230

13.2 详情页制作·······································233

第14 章 时尚潮流店铺装修····························242

14.1 准备工作··········································242

14.1.1 设计理念··········································· 242

14.1.2 装修素材··········································· 244

14.2 模块设计与导航······························246

14.2.1 店招················································· 246

14.2.2 页头背景·········································· 250

14.2.3 固定背景··········································· 250

14.2.4 全屏海报··········································· 251

14.2.5 优惠券制作······································· 253

14.2.6 展示模块设计··································· 254

14.2.7 宝贝展示模块设计··························· 257

14.2.8 页尾设计··························· 261

14.3 装修店铺··········································263

第15 章 无线店铺装修····································268

15.1 无线店铺运营···································268

15.1.1 如何添加宝贝··································· 268

15.1.2 自定义页面········································ 271

15.2 手机淘宝首页布局优化···················271

15.3 自定义菜单······································272

15.4 无线店铺店招制作··························273

15.4.1 店铺标志··········································· 274

15.4.2 店招设计··········································· 274

15.4.3 店招装修··········································· 277

15.5 焦点图制作······································278

15.5.1 发布公告焦点图制作······················· 279

15.5.2 焦点图制作······································· 280

15.5.3 焦点图模块装修······························· 282

15.6 优惠券设置方法······························284

15.6.1 优惠券制作······································· 284

15.6.2 手机店铺活动宣传图······················· 286

15.6.3 无线优惠券设置方法······················· 286

15.7 双列图片导航··································290

TOP书摘

前言

本书适用于初学者快速自学淘宝美工实战技能,汇集作者多年在教学和实践中汲取的宝贵经验,全书从实战角度出发,全面、系统地讲解了淘宝美工的实战运用,以PhotoshopCC 和Dreamweaver CC 中文版为操作平台,采用商业案例与设计理念相结合的方式进行编写,在介绍软件功能的同时,还安排了具有针对性的实例,并配以精美的步骤讲解详图,层层深入地讲解案例制作,帮助读者轻松掌握软件的使用技巧和具体应用,做到学用结合。本书还都配有同步教学视频,生动演示案例制作过程,并起到抛砖引玉的作用。愿本书能为广大淘宝美工开启一扇通往成功的胜利之门。

本书特点

1.零起点、入门快

本书以初学者为主要读者对象,通过对基础知识的介绍,辅以步骤详图,结合案例对淘宝首页装修、店招设计、Logo 设计、客服模块、页尾设计、展示模块设计、全屏海报、详情页制作和手机店铺装修等做了详细讲解,同时给出了技巧提示,确保读者零起点、轻松快速入门。

2.内容细致全面

本书涵盖了淘宝店铺装修各个方面的内容,可以说是网店美工入门者的必备教程。

3.实例精美实用

本书的实例经过精心挑选,确保案例在实用的基础上精美、漂亮,一方面熏陶读者朋友的审美感觉,一方面让读者在学习中体会到美的享受。

4.编写思路符合学习规律

本书在讲解过程中采用了知识点和综合案例相结合,符合广大初学者“轻松易学”的学习要求。5.附带高价值DVD 教学光盘本书附带一张DVD 多媒体教学光盘,包括50 多个案列的全程制作细节与注意事项的视频讲解,将重点知识与商业案例完美结合,并提供全书所有案列的配套素材与源文件。读者可以方便地看视频、查用光盘中的素材,对照书中的步骤进行操作,循序渐进,点滴积累,快速进步。

读者按照本书的章节顺序进行学习、并加以练习,很快就能学会淘宝店铺首页设计与详情页制作、图片美化和促销广告设计等技能,并能够独立完成整个店铺装修的流程,从而胜任网店美工的工作。

本书同样适用于天猫、京东和当当等电商平台美工设计师学习和参考。

本书服务

1.交流答疑QQ 群

为了方便读者提问和交流,我们特意建立了如下QQ 群,淘宝美工交流群:156950648(如果群满,我们将会创建其他群,请留意加群时的提示)

2.淘宝教育直播教学

为了方便读者学习,大家可以关注我们的淘宝教育“苏漫网校”直播教学,店铺网址:http://cgfang.taobao.com(淘宝网搜索“苏漫网校”或者“776598”)

3.留言和关注最新动态

为了方便与读者沟通、交流,我们会及时发布与本书有关的信息,包括读者答疑、勘误信息等。读者朋友们可以关注微信号“苏漫网校”与我们交流。

致 谢

在编写这本书的时候笔者得到了很多人的帮助,在此表示感谢。感谢海兰对图书编写的悉心指导,感谢淘宝教育对苏漫网校课程的支持,感谢苏漫网校全体成员的支持,感谢阿宝、柳华、老蒋的帮助,感谢电子工业出版社王新宇等编辑的大力支持,感谢我的爱人和儿子的理解支持。衷心感谢所有支持和帮助我的人。

由于水平有限,书中难免存在错误和不妥之处,希望广大读者批评指正,如果在学习过程中发现问题或有更好的建议, 欢迎通过微信公众号“ 苏漫网校” 或邮箱sumanwangxiao@qq.com 与我们联系。

编 者

2015 年6 月18 日于南京

TOP 其它信息

装  帧:平塑

开  本:16开

纸  张:胶版纸

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